Pizza Hut Gaming

Pizza Hut Gaming was an account I managed while at Kairos Media (now NewGen), running social and influencer activity across four activations: Spooky Hut, Hut Games, £5 Frenzy and Spicy Showdown. I liaised directly with Pizza Hut stakeholders, led the internal social and influencer teams end-to-end, and executed creator-led campaigns with streamers including the UK's No.1 Apex Legends influencer, ShivFPS. Across the campaign: 21.5M impressions, 1.8M+ engagements and £1M+ in earned media value, beating annual targets. Four activations, real streamers, real numbers, not just a logo on a stream overlay.